Privacy Policy

We respect your privacy and are committed to protecting the personal information of our customers, visitors, and users. This Privacy Policy describes how we collect, use, store, and safeguard your information when you access our website or purchase products from our platform.

We operate as a registered Indian apparel manufacturing and direct-to-consumer (D2C) brand and strictly follow applicable data protection and information technology laws of India.

Information We Collect

• Personal details such as name, email address, phone number, and shipping address for order fulfillment.
• Order-related information including products purchased, order history, and delivery preferences.
• Technical data such as IP address, browser type, and device information for analytics and security purposes.
• Communication data when you contact our support team via email, phone, or website forms.

Payment Information

We do not store or process your debit card, credit card, UPI, or banking details directly. All payments are securely processed through certified and PCI-DSS compliant payment gateways such as Razorpay.

Payment gateways may collect information necessary to process transactions as per their own privacy policies.

How We Use Your Information

• To process, manufacture, and deliver your orders.
• To communicate order updates, invoices, and support responses.
• To improve website performance and customer experience.
• To comply with legal obligations and prevent fraud or misuse.

Cookies & Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance user experience, analyze traffic, and optimize site functionality.

You can choose to disable cookies through your browser settings, though some features of the website may not function properly.

Data Security

We implement appropriate technical and organizational security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Sharing of Information

• We do not sell, rent, or trade your personal information to third parties.
• Information may be shared with logistics partners solely for order delivery.
• We may disclose information if required by law or government authorities.

Your Rights

You have the right to access, update, or request deletion of your personal information, subject to legal and operational requirements.

Policy Updates

We reserve the right to modify this Privacy Policy at any time. Any changes will be updated on this page without prior notice.